Chopard understand the secret of inspired elegance and timeless harmony. In thousands of new variations objects of functional jewellery are created here. Today they are the essence of modernity but they will become the classics of the future.
Collections of the highest quality, exclusive appeal, a great attention on taste and the trends of the jet-set. These are the credentials used to introduce Chopard, a famous Swiss watch-making brand (founded in 1860), then taken over in 1963 by the Scheufele family, specialists in the most esteemed jewelry processes. It is the link between these two competences that led Chopard down the path towards luxury. A step that proved to be a great success, given that the brand √ whose headquarters are in Geneva √ produces 100,000 pieces every year, equally divided up among watches and pieces of jewelry, with a turnover of more than 500 million Swiss francs.
The faithful perpetuation since 1860 of the finest Swiss watchmaking traditions; classic yet contemporary jewelry styling; tirelessly innovative design: all this and more has made Chopard synonymous with inspired elegance on any meridian around the globe.
From Geneva to Jakarta, from Paris to Tokyo and from Berlin to New York, Chopard collections speak a universal language, are the talk of the present and whisper promises of the future.
As happens with all top brands, there is always one product that takes on a real symbolic value: for Chopard, the most representative watch is surely the Happy Diamonds model. Designed during the 1980's and re-proposed even today in many different versions (the latest is called Happy Sport), it boasts the original and never-imitated characteristic of a handful of precious stones, set individually and left to float freely between the glass and the dial.
Chopard's collections of ladies' jewelry and watches are amazing and inviting. From Happy Diamonds to Happy Sport with free-flowing diamonds, from the 1950s-inspired chic La Strada to the innovative Pushkin and Ice Cube collections, rich colors, seductive shapes and innovation are prominent driving forces.
With creativity at an all-time high, Chopard has grown at a faster rate than the market as a whole while preserving its independence≈a rarity amongst watch and jewelry companies today. Caroline's exquisite designs continually impress and excite the senses.
All of Chopard's magnificent jewelry is created with the utmost attention to details. Each stone is hand picked and every design is completed by painstaking hand-craftsmanship. From gem selection to setting and polishing, master jewelers work long hours to ensure smooth, sensual finished pieces.
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