August 2006: The Ferrari Engineered by Panerai Watch Collection

When the contract between Girard-Perreguax Watch Company and Ferrari Motor Company expired there has been a new partnership built between 2 Italian companies - Ferrari and Panerai. Panerai which is a famous watch brand signed a contract to develop, manufacture and distribute watches under the celebrated Ferrari trademark. Panerai also has been called the official timekeeper to Ferrari by a representative for the watch company in New York. The co-branding partnership between these 2 manufacturers seems to be more reasonable than the previous collaboration with Girard-Perreguax. I love the Ferrari watches that were made by Girard-Perreguax, but I'd prefer to spend my cash on something from the new Panerai Ferrari watches. You could visit the Ferrari watch gallery at www.panerai.com; I believe you will share my opinion that these Panerai watches are much better than previously produced Girard-Perregaux Ferrari timekeepers.

These wristwatches, which will be available at retail in early August 2006, have 11 styles and cost $ 5,300 to $ 26,500. Panerai Ferrari watches are divided into 2 collections: Granturismo and Scuderia. Of course, both collections feature the prancing horse of Ferrari, which first appeared on a Ferrari Scuderia car in 1932.

Granturismo collection features red and black dial elements and the Scuderia collection features black and yellow dial elements. The backs of the timepieces will be carved with the prancing horse Ferrari logo as well as a grid pattern. The subdials are inspired by the ones found on the dash of the well-known sport cars.